Monday, September 5, 2016

At Target


L couldn't resist having her picture taken in front of the Hillside Target when she realized they painted one of their red bollard balls to look like a Pokeball. It was garnering a lot of attention and she wasn't the only kid posing for a picture. Nice marketing move, Target!

One quick Google search revealed that Target just painted the bollards this week. This was on their corporate web site:

August 25, 2016 - Say cheese, Charizard! This week, giant Poké Balls are appearing outside select Target stores. OK, they’re not actual Poké Balls—we’ve painted our bollards (those big red balls outside our store entrances) at more than 400 Target locations across the country, to look the part. Pokémon trainers and fans alike won’t want to miss this fun photo op. ... “We wanted to create an extra special experience for our biggest Pokémon fans, and landed on this idea that we think they’ll love,” says Rick Gomez, senior vice president, marketing, Target. “Our creative team — many of whom are Pokémon fans themselves — designed the Poké Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do.”

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