Tuesday, September 24, 2024

The creative process

It's interesting how many revisions go into most printed things. Fortunately, I'm always open to changes as more minds usually make things better. This was my initial draft for a Chamber of Commerce email blast. We were going to use the blast for just the cemetery walk but then thought we could see if they could incorporate more of our events into a single email.
Our second revision put descriptions on each photo. We were hoping those descriptions would be "buttons" to link to our website. This is also the copy I sent the Chamber with a lengthy explanation of what we were hoping to create.
A few more emails back and forth and their graphic artist worked his magic. It turned out so well! I especially like the blue trim.

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